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Audience Development Manager
| Company | FOX |
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| Location | Los Angeles, CA, USA |
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| Salary | $80000 – $110000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 3-5 years professional experience, preferably in media, publishing or entertainment.
- Proven experience in audience development, analytics, and platform management.
- Familiarity with tools like Adobe Analytics, Google Analytics, Meta Business Suite, YouTube Analytics, Apple News Publisher.
- Proficiency in CMS systems and tools, with some knowledge of product management.
- Experience using email marketing creation platforms.
- Strong analytical skills and the ability to derive insights from data.
- Excellent communication and relationship management skills.
- A genuine passion for pop culture and celebrity news.
Responsibilities
- Develop and refine overall audience growth strategies to maximize reach, optimize audience engagement and drive sustainable traffic growth.
- Leverage data to better understand our audiences and provide recommendations for growth.
- Lead audience segmentation efforts to drive effective content distribution and engagement.
- Drive continuous innovation by actively researching and implementing the latest advancements in digital marketing, publishing and platform algorithms.
- Identify opportunities to improve workflow efficiency, implement technology improvements and provide other innovative solutions.
- Develop and execute a comprehensive partner strategy to enhance visibility and engagement with news aggregator partners, like SmartNews, AppleNews, Yahoo, and MSN.
- Serve as the main point of contact to maintain relationships and identify further strategic opportunities with partners.
- Proactively seek and establish connections with other platforms and partners to increase distribution of editorial content.
- Manage existing tools, ensuring optimal value, usage and cost-effectiveness.
- Conduct competitive landscape analysis to identify other tools and processes that could benefit the teams.
- Collaborate with the Analytics team to provide insights and recommendations based on daily, weekly and monthly data.
- Produce monthly reports on social media performance and offer strategies to optimize traffic, revenue, and engagement.
- Share audience and content insights with the news desk and other stakeholders.
- Track and report on audience development objectives and key results.
- Develop ad hoc reports as needed, e.g., campaign recaps, event coverage analysis.
- Produce and distribute daily newsletters, evaluating the best content to include in each send.
- Strategize and develop additional newsletter products based on audience interest and content analytics.
Preferred Qualifications
No preferred qualifications provided.
