AVP – Media Strategy - Planning and Execution

AVP – Media Strategy – Planning and Execution

Bachelor’s degree in Marketing, Advertising, Business, or a related field.
Proven experience in media trading and execution, with a focus on digital media.
Solid understanding of media buying platforms and tools.
Excellent leadership and team management skills.
Strong analytical and problem-solving abilities.
Excellent communication and interpersonal skills.
Ability to work in a fast-paced and dynamic environment.
Experience with Media Mix Modeling.

Lead media buys with major publishers such as Google, Meta, X, and others.
Develop and complete detailed media plans and strategies.
Lead a team of 20+ media professionals, providing guidance, mentorship, and performance management.
Build and maintain positive relationships with media publishers and partners.
Monitor and analyze media performance, optimizing campaigns for maximum return on investment.
Collaborate with cross-functional teams to align media strategies with overall business goals.
Stay updated with industry trends and standard methodologies in media trading and execution.
Apply deep expertise in attribution modeling and first-party data.
Develop and implement compelling campaign storytelling strategies.
Experience with in-sourcing media teams, ad trafficking, and ad operations.
Develop audience segmentation strategies.
Optimize existing campaigns to achieve Return on Ad Spend (ROAS) or Lifetime Value (LTV).
Manage the SEO team & strategies to improve organic search performance and visibility.
Experience with MarTech platforms (Adobe, SFMC, Zeta, etc.), especially the ability to connect owned channels and paid media channels for the purpose of personalization.