B2B Marketing Operations Associate
| Company | CarGurus |
|---|---|
| Location | Boston, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Entry Level/New Grad, Junior |
Requirements
- 0-2 years of professional experience and a bachelor’s degree in marketing, business, or communications is preferred.
- Strong written and verbal communication skills for creating impactful content and collaborating with stakeholders.
- Proficiency in Google Suite, and familiarity with marketing platforms like Marketo and Salesforce is preferred.
- Self-motivated, organized, and detail-oriented, with strong multitasking skills to drive impact in a fast-paced environment.
- A meticulous approach to ensure accuracy in materials and reporting, leveraging data insights and A/B testing to drive campaign effectiveness.
- A flair for developing engaging content and contributing innovative campaign ideas.
- A growth mindset with the ability to quickly learn and adapt to new company initiatives and technologies.
- A collaborative spirit and strong interpersonal skills to work effectively with cross-functional teams.
Responsibilities
- Collaborate with marketing team members and stakeholders across CarGurus and CarOffer to define objectives, target audiences, messaging, and budgets.
- Build and implement email marketing campaigns, ensuring timelines are met and all campaign elements are effectively deployed.
- Craft and edit engaging email content, including subject lines, body copy, and calls-to-action (CTAs).
- Design and execute automated email workflows to deliver personalized, behavior-triggered messaging.
- Establish reporting systems, analyze campaign performance data, and use insights to inform optimizations.
- Set up A/B tests and refine campaigns to enhance effectiveness.
- Measure performance of existing campaigns and conduct data-driven analysis to identify optimization and improvement opportunities.
- Partner with sales, product, and other teams to align marketing efforts with broader business goals.
Preferred Qualifications
- 0-2 years of professional experience and a bachelor’s degree in marketing, business, or communications is preferred.
- Proficiency in Google Suite, and familiarity with marketing platforms like Marketo and Salesforce is preferred.