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B2B Marketing Specialist-Hybrid
| Company | Rewards Network |
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| Location | Chicago, IL, USA |
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| Salary | $80000 – $100000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- 5+ years of related work experience, with at least 3+ years in Marketing & Paid Ads
- Bachelor’s degree in marketing, business, or related field; or equivalent combination of experience and education
- Ability to ensure consistent brand messaging across all channels, including sales enablement materials
- Strong understanding of B2B business operations, sales processes, and marketing execution
- Experience managing Paid Ads on Google and Meta (LinkedIn is nice-to-have)
- Experience with CRM platforms (preferred: Salesforce), marketing automation tools (preferred: Marketing Cloud), and analytics software (preferred: Domo)
- A strong understanding of the restaurant/hospitality space
Responsibilities
- Collaborate with the Senior Manager, B2B Marketing in developing and executing B2B marketing projects and campaigns to support objectives in sales support, customer acquisition and company revenue growth
- Serve as main point of contact for all sales-related marketing projects and initiatives, coordinating with creative, content, and multiple channels
- Manage and execute project timelines for campaigns and other sales initiatives; and ensure that projects and campaigns are executed
- Manage digital advertising efforts, including paid advertising, and SEO/organic content
- Track and analyze campaign performance, using data insights to refine strategies for better engagement and ROI
- Plan and execute short-term and long-term marketing campaigns, working closely with marketing strategy, creative and product teams
Preferred Qualifications
- Experience in the Restaurant/Hospitality industry a plus
- 3+ experience in B2B marketing execution, campaign management preferred
