Brand & Content Marketing Specialist
Company | Vistra |
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Location | Irving, TX, USA |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | Bachelor’s |
Experience Level | Mid Level, Senior |
Requirements
- 3-5 years of Marketing, Communications or Journalism experience within a corporation or agency.
- Demonstrated ability writing customer-facing messages for a target audience.
- Exceptional attention to detail.
- Ability to creatively solve problems.
- Self-motivated and driven to achieve a high level of output and outcomes.
- Excellent verbal communication and project management skills.
- Keen brand insight and intuition, strong storytelling skills and exceptional written communication skills.
- Experience leading cross-functional projects, including managing multiple external and internal stakeholders across different departments and functions.
- The ability to synthesize information and messaging into easily understood content that resonates with multiple audiences.
- Ability to manage multiple projects in a fast-paced, deadline-driven environment.
- Proven ability to build consensus and work effectively within a cross-departmental team.
- Experience gained through college degree programs and/or certifications is applicable to the above skills.
Responsibilities
- Create best-in-class customer experiences that build brand loyalty.
- Craft and refine engaging, relevant content across all marketing channels that resonates with key audiences and relates to their unique circumstances.
- Work closely with Consumer Insights to develop a deep understanding of key consumer groups and how they interact with us.
- Leverage learnings from market research, competitive intelligence and call listening sessions knowledge to advocate for the customer and develop engaging content throughout the customer journey.
- Monitor campaign performance and use metrics to continuously optimize and test content.
- Collaborate with marketing and retail departments to develop and optimize customer and employee campaigns.
- Partner with multiple top-tier creative, advertising and media agencies.
Preferred Qualifications
- Experience creating and editing content for videos, texts, apps, email and web.
- Proficiency with AI tools and platforms to maximize efficiency and scale content.