Brand Manager - Brand Growth & Innovation - Cottonelle® Flushable Wipes

Brand Manager – Brand Growth & Innovation – Cottonelle® Flushable Wipes

Bachelors Degree in business/marketing
Masters/ MBA with concentration in Marketing degree preferred
5+ years experience in marketing with brand management (B2B – CPG companies)
P&L management; development and execution of brand marketing; cross-functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply
Solid understanding of annual business planning, budget setting, and subsequent execution of those plans to delivery results
Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development
Experience with brand positioning and brand strategy development
Concept & Brief writing of both product innovation and renovation and commercial news
Proven capability to lead in a matrix organization driving collaboration across businesses and functions
Demonstrated capability in leading agency partners in long-term projects
Ability to pull insights from multiple sources and synthesize into a compelling story for change
Strong skills and experience with diagnosing and resolving complex problems and opportunities
Entrepreneur can-do attitude to find ways to break down growth barriers
Demonstrated positive energy to effectively represent brand internally and externally.

Lead development of 3 Year Strategic Brand Plan and Portfolio
Support development and cascade of brand building initiatives for North America
Lead brief development and execution of innovation programs in partnership with Business Unit Marketing and Cross Functional Partners
Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that protect net sales and operating profit goals while solving issues facing the business
Identify and lead process improvements at the product or portfolio level
Key liaison with channel and sales strategy as voice of the consumer and brand subject matter expert
Drive development of channel specific go-to-market strategies and plans to maximize presence in market (includes category management, shelving and assortment strategies)
Leverage consumer, customer and category insights to drive development of 3 to 5 year brand strategy and supporting innovation and renovation pipeline to deliver strategic business plan
Develop annual portfolio learning plan to meet innovation objectives
Champion for Design Thinking and agile methodologies across KCNA
Drive continuous development of innovation, renovation and commercial news pipeline in partnership with R&D.