Brand Marketing Lead – Subscriptions

Brand Marketing Lead – Subscriptions

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field; equivalent experience considered.
• 5+ years of experience in B2B marketing, with a strong preference for candidates with experience in the news or media industry, professional services, or subscription-based business models.
• Proven track record of developing and executing B2B marketing strategies that drive business growth.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills, with experience writing creative briefs and collaborating with creative teams.
• Collaborative mindset with a proactive approach to problem-solving and continuous improvement.

Responsibilities

• Serve as the primary marketing partner for the General Manager, WP Intelligence, and the Director, Group Subscriptions & Licensing to understand business goals and define strategic marketing priorities.
• Partner with The Post’s owned & operated media and Growth media teams to develop short- and long-term marketing strategies to build awareness, and drive both acquisition and engagement for WP Intelligence and Enterprise Subscriptions.
• Define target audiences and craft compelling value propositions tailored to specific market segments.
• Collaborate with Product and Research teams to gather customer insights, conduct competitive analysis, and leverage market research to inform positioning and messaging.
• Write strategic creative briefs to guide internal brand studio teams in developing impactful marketing assets for media, events, and sales enablement.
• Oversee the creation and delivery of marketing materials across various owned and operated channels, including Washington Post newsletters, events, and digital properties.
• Partner with internal teams including Sales, Product, and Analytics to ensure alignment between marketing initiatives and business objectives.
• Work closely with the B2C paid media team to identify opportunities for promotion within existing Washington Post channels.
• Develop and manage cross-functional go-to-market roadmaps and timelines to support new product launches and ongoing marketing efforts.
• Support sales teams with targeted marketing materials that address client needs and drive engagement.
• Monitor and evaluate marketing performance metrics, providing insights and recommendations for continuous improvement.
• Leverage data to optimize engagement strategies and personalize customer experiences.

Preferred Qualifications

• Experience working with enterprise sales teams and understanding their unique needs.
• Understanding of how CRM, marketing automation, and analytics tools measure and optimize campaign performance.
• Familiarity with B2B marketing channels, including content marketing, email marketing, and event marketing.
• Familiarity with design and copywriting principles to support creative development.