Brand Marketing Manager
| Company | Gusto |
|---|---|
| Location | San Francisco, CA, USA, New York, NY, USA, Denver, CO, USA |
| Salary | $110000 – $150000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 7+ years of brand marketing experience, with a strong background in B2B SaaS and growing brands at scale ($100M+ revenue)
- Proven ability to own and deliver on key brand KPIs (awareness, consideration, NPS, and brand perception)
- Expertise in brand positioning, messaging, and storytelling, with experience leading high-impact campaigns
- Strong analytical mindset to measure brand health, campaign performance, and business impact
Responsibilities
- Develop and execute brand marketing initiatives that drive measurable increases in brand awareness and perception
- Lead high-impact brand campaigns from strategy to execution, ensuring alignment with business objectives and audience insights
- Define and track key brand health metrics to measure and optimize brand performance
- Collaborate cross-functionally to ensure brand marketing contributes to business growth and revenue
- Manage agency relationships to develop and execute best-in-class creative that aligns with brand goals
- Ensure brand consistency across all internal and external touchpoints
- Drive operational excellence by executing campaigns on time and on budget
Preferred Qualifications
-
No preferred qualifications provided.