Brand Marketing Specialist

2+ years of experience in digital marketing, with a focus on organic social media growth and lead generation, especially on platforms like Instagram, TikTok, Facebook, and YouTube.
Strong understanding of branding, social media, and digital marketing principles.
Creativity in designing engaging digital campaigns that attract and convert leads.
Ability to work independently and collaboratively in a fast-paced environment.
Basic graphic design skills (Canva experience preferred).
Strong organizational skills and adaptability to a multicultural workspace.

Manage a portfolio of 20 coaches, primarily top-tier partners.
Develop marketing strategies and campaigns to boost brand awareness, engagement, and organic lead generation.
Conduct market research to stay ahead of trends and offer strategic content suggestions.
Use tools like SproutSocial to track social media performance. Analyze the success of campaigns and suggest growth strategies to improve organic lead generation and engagement.
Collaborate with the local Growth team to align the organic social strategy with paid ads and web initiatives.
Deliver tailored services like marketing calendars, email marketing, ManyChat Flows, lead magnets, campaign plans, and content reviews based on the coach’s needs.