Business Development Director – Healthcare
| Company | Solenis |
|---|---|
| Location | Fort Mill, SC, USA, Wilmington, DE, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Demonstrated high level acumen in healthcare markets
- Thorough grasp the impact of regulations on products, distributors and consumers
- Full understanding of how to drive successful deployment in the healthcare market
- Strong presentation skills – ability to write, teach and present technical content to industry experts such as Administrators, Infection Preventionists, Epidemiologists, Clinicians and Environmental Services personnel
- Excellent communication skills
- Strong financial acumen and experience in data analytics
- Bachelor’s Degree Required, emphasis in Marketing or Business preferred
- 15+ years of experience in a senior sales/marketing position is required
- 5+ years of healthcare market experience
- Ability to travel up to 35%
Responsibilities
- Develop and execute an integrated business development plan for expanding in acute care and other healthcare markets, including target identification, winning strategies, and tactical execution.
- Manage engagement and investment with key industry associations, including HIDA, APIC, IPAC Canada, AORN, and AHE, to drive brand visibility, thought leadership, and market influence.
- Leverage and grow strategic partnerships and channel relationships to expand market share, accelerate growth, and maximize profitability.
- Direct initiatives to gather and integrate voice of customer insights, collaborating with portfolio marketing, infection prevention experts, and sales leaders to develop and deploy winning value propositions and training programs.
- Analyze industry trends, competitive intelligence, and organizational capabilities to inform strategy and differentiate offerings in the marketplace.
- Manage partnerships with select vendor partners to drive innovation, co-develop solutions, and capture new growth opportunities.
- Oversee healthcare marketing initiatives with channel partners and GPOs to enhance demand generation, customer engagement, and market penetration.
- Manage and optimize budget allocations and overall spend to maximize return on investment and ensure alignment with strategic goals.
Preferred Qualifications
- B2B sales/marketing background and experience
- Digital marketing / e-commerce / social media experience is preferred
- Prior sales and key account management or other customer facing experience is preferred