Business Development Representative

Business Development Representative

Requirements

• High school diploma or equivalent required.
• Bachelor’s Degree preferred.
• 2-3 years of industry experience selling in the craft beer market.
• Sales and/or Marketing experience preferably in the beverage or consumer products industry.
• Proven Leadership Ability/Advanced Supervisory Skills/Demonstrated Coaching Skills Required.
• Excellent verbal/written communication skills.
• Proficient in Microsoft Office (Word, Excel, PowerPoint).
• Strong data analytics ability.
• Highly self-motivated and results oriented.
• Strong internal and external customer orientation; Strong customer service skills and ability to work in a team environment required.
• Strong knowledge of the local market for craft beer.
• Experience in both distributor and supplier side.
• English required. Spanish preferred.

Responsibilities

• Builds relationship with local wholesaler team(s): sales reps, merchandiser, team leads, sign-shop, etc. Assists wholesaler representative with the selling-in of trade solutions, sampling activations, and POC placement.
• Implements sales performance measures and targets using brand priorities with wholesalers while assisting in achieving expected results.
• Makes daily decisions regarding retail inventory levels using past sales history, sales data tools, and changes in climate, competitive activity and special promotional activities.
• Utilizes sales history, data tools, and competitive activity to manage territory and retailers.
• Promotes and builds brewery awareness.
• Executes events and promotional activities – sampling, training, festivals (may include evenings and weekends).
• Improves velocity in accounts by building displays, driving distribution, resetting coolers, displaying POS items, educating retail employees, hand selling, securing features, and developing promotional programs.
• Adheres of local alcoholic beverage laws.
• Establish regular contact and build relationships with key decision makers at key accounts with a focus on ‘pull through’ not ‘force in’ sales technique.
• Establish an action plan prior to visiting market, utilizing sales reps, VIP information and appropriate collateral/sales materials.
• Assist all distributor partners in promoting sales of the products, brewery programming and initiatives, and helping build consumer acceptance of the products.
• Manage distributor partner activity, including, but not limited to, inventory management and forecasting, program development and implementation, monthly and quarterly sales meetings, and promotional calendar development and execution.
• Conduct promotions at bars and restaurants, samplings at retails stores and brewery visits for retailer.
• Manage each event from beginning to end, in terms of support, POS, manpower, etc. ensuring the best possible consumer experience.
• Perform ongoing quality control of beer outside of brewery.
• Follows consistent store visit schedule and inputs into assigned system.
• Ability and willingness to maintain flexible work schedules. Frequent travel, weekend and extended workdays are necessary.
• The ability to drive a motor vehicle to and from accounts continuously.
• Complete and submit weekly and monthly market visit recaps and reports, quarterly goals and expense reports.
• Attend all sales team meetings, as requested.
• Additional duties may be assigned as necessary.

Preferred Qualifications

• Cicerone or beer education preferred.
• Spanish preferred.