Business Development Representative – Outbound

Business Development Representative – Outbound

Requirements

• 2+ years of experience in marketing, with a focus on account-based marketing, content creation, or campaign coordination.
• Familiarity with CRM platforms (e.g., Salesforce, HubSpot) and ABM tools (e.g., Demandbase, 6sense, or similar platforms).
• Strong research and analytical skills to gather and interpret account data.
• Proven ability to create high-quality, personalized content and marketing materials.
• Excellent communication, project management, and organizational abilities.
• Ability to collaborate effectively across teams and manage multiple priorities.
• Data-driven mindset with experience tracking and optimizing campaign performance.

Responsibilities

• Collaborate with the Head of Product Marketing to plan and execute tailored ABM campaigns that engage high-priority target accounts.
• Develop and implement one-to-few ABM strategies based on account segmentation and goals.
• Use a mix of marketing tactics, including email, direct mail, webinars, and personalized content, to drive engagement within target accounts.
• Conduct in-depth research on target accounts to understand their business priorities, organizational challenges, and key stakeholders.
• Maintain detailed account profiles with insights such as company size, industry trends, pain points, and competitive positioning.
• Map stakeholders and decision-makers within accounts, identifying roles such as CIO, VP of Revenue Cycle, and Chief Strategy Officer.
• Collaborate with the communications team to create highly personalized assets, such as case studies, solution briefs, and ROI calculators, for individual accounts.
• Develop and maintain a library of customizable templates for sales reps, including email sequences, one-pagers, and sales presentations.
• Partner with sales teams to ensure they have the content and resources needed to engage target accounts effectively.
• Qualify target account leads into Marketing Qualified Accounts (MQAs) based on predefined criteria.
• Facilitate seamless handoffs to sales by providing detailed insights, account context, and content recommendations.
• Work closely with Partner Managers to align on account strategies and track progress on ABM initiatives.
• Monitor key performance indicators (KPIs), including account engagement, MQA conversion rates, and campaign ROI.
• Provide regular reports and insights to the Head of Product Marketing to inform strategic decisions and optimize future ABM efforts.
• Use tools such as Salesforce, HubSpot, and Outreach to track campaign performance and account engagement.
• Work closely with product marketing, content, and sales teams to ensure alignment on messaging, positioning, and campaign objectives.
• Collaborate with creative teams to ensure that all ABM materials are visually engaging and aligned with Notable’s brand guidelines.
• Serve as the central point of coordination for ABM activities, fostering alignment between marketing and sales.

Preferred Qualifications

No preferred qualifications provided.