Business Specialist – Digital Banking

Business Specialist – Digital Banking

Requirements

• Bachelor’s degree in business, communications, marketing, or the equivalent combination of education, training, or work experience.
• Typically requires at least 7 years experience preferably in the banking and/or financial technology industry.
• Demonstrated experience in competitive analysis, roadmap tracking, and value proposition development.
• Strong project management skills with the ability to handle multiple priorities and meet tight deadlines.
• Proven ability to translate business objectives into actionable strategies that drive results.
• Excellent written and verbal communication skills, with an aptitude for tailoring messages to diverse audiences.

Responsibilities

• Conduct competitive assessments to identify market trends, opportunities, and challenges, providing actionable insights to inform product strategies.
• Track product roadmaps and timelines, ensuring alignment with business objectives and stakeholder expectations.
• Collaborate with cross-functional teams to develop and refine value propositions derived from Product Requirement Documents (PRDs).
• Design and launch client and user group surveys to gather customer insights and measure satisfaction, leveraging findings to enhance product offerings.
• Maintain and update sales content, aligning messaging with evolving product features and client needs.
• Create and manage internal and external promotional materials to drive product adoption and engagement.
• Oversee the internal communication calendar and manage messaging across various channels to ensure clear, consistent, and actionable communication.

Preferred Qualifications

• Experience working in digital banking, financial technology, or a related field is preferred.
• Proficiency with survey tools, collaboration platforms, and design software is a plus.