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Byram Digital Advertising & Analytics Manager
| Company | Owens & Minor |
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| Location | New York, USA |
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| Salary | $115000 – $125000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Mid Level, Senior |
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Requirements
- Bachelor’s degree or higher in Computer Science, Business Analytics, Statistics, Digital Marketing, or related field.
- Minimum 3 years of experience managing digital advertising budgets with significant ROI results for e-commerce or B2C/B2B lead generation.
- Demonstrated success in managing substantial digital advertising budgets, executing campaigns, detailed analytical reporting of results, with a commitment to privacy-conscious strategies.
- Solid foundation in HTML, JavaScript, and SDK usage for the implementation of analytics and advertising technologies on web and mobile platforms.
- Expertise in analytics, data visualization, and strategic use of related digital marketing tools and platforms.
- Innovative, entrepreneurial mindset that loves data and welcomes the challenge of implementing a CDP across Patient Direct brands.
- Strong project management skills, with the ability to manage multiple high-profile campaigns and priorities.
- Ability to travel domestically up to 10%.
Responsibilities
- Develop and execute comprehensive DIGITAL ADVERTISING STRATEGIES across social, search, programmatic, and CTV channels to drive growth and engagement, targeting both consumers as well as healthcare professionals.
- Manage 3rd party digital advertising platforms, agency partners, and ad budgets to drive customer acquisition strategies for consumers and healthcare professionals. Monitor and optimize campaign performance on a daily, weekly, and monthly basis to ensure maximum efficiency and ROI, adjusting strategies as needed based on data-driven insights.
- Collaborate with cross-functional teams, including content creators, designers, therapy program managers, sales and operations teams, to continuously improve campaign performance and operational efficiencies.
- Define and implement key performance indicators and metrics for digital advertising efforts, focusing on conversion optimization and enhancing user experience. Develop dashboards and reports to automate sharing of results.
- Ensure responsible use of first-party data, adhering to privacy laws and standards to prevent unauthorized sharing with third parties such as Google Analytics, Facebook, etc., without proper anonymization.
- Utilize expertise in Customer Data Platforms (CDP) to collect, unify, and create high margin customer profiles to target, analyze campaign performance, and personalize marketing efforts.
- Conduct detailed analysis of digital properties and online campaigns, including SEM, SEO, email marketing, and social media, to maximize user engagement and achieve business objectives.
- Advocate for data-driven decision-making, ensuring digital marketing strategies are informed by accurate, privacy-compliant analytics.
- Manage set up and tracking of data analytics and 3rd party scripts using RudderStack solution across digital properties.
Preferred Qualifications
No preferred qualifications provided.
