Campaign Decisioning Specialist

Campaign Decisioning Specialist

Requirements

• 2-3 years of experience in Pega decisioning and related technologies.
• Bachelor’s degree in Computer Science, Information Technology, or a related field
• Pega Certified Decisioning Consultant (PCDC), required
• 2+ years cross-channel marketing campaign development experience
• Proficiency in Pega Decisioning Hub, Pega Customer Decision Hub, and related Pega tools.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Strong verbal and written communication
• Self-motivated, a natural problem-solver, and a good communicator with a demonstrated ability to oversee multiple projects simultaneously and work collaboratively in a team environment
• Experience owning projects as Decisioning Architect
• Experience leading and coaching team members. Providing guidance, peer reviews, and escalation of issues.
• Strong ability to be proactive in bringing new technology solutions and ideas to optimize ways of working.

Responsibilities

• Develop and implement decision strategies using Pega Decisioning Hub to enhance customer interactions and drive business goals.
• Analyze and interpret product requirements and use cases to develop comprehensive decisioning strategies that meet business objectives.
• Create and implement cross-channel decisioning strategies that ensure consistent and personalized customer experiences across various touchpoints, including web, mobile, email, and social media.
• Work closely with business stakeholders, data scientists, and IT teams to understand requirements and translate them into effective decisioning solutions.
• Utilize Pega’s AI and machine learning capabilities to personalize customer experiences and improve engagement metrics.
• Leverage NBA Designer to design and optimize Next-Best-Action strategies.
• Utilize strategy optimization enhancement tools to continuously refine and improve decision strategies.
• Develop and execute decisioning planning to ensure alignment with business goals and customer needs.
• Continuously monitor decisioning strategies and performance, making data-driven adjustments to optimize outcomes.
• Create comprehensive documentation for decisioning solutions and provide training to business users and team members.
• Ensured adherence to industry regulatory guidelines and internal development standards.
• Develop, maintain and support programs/tools for internal and external clients
• Analyze, diagnose, and resolve errors related to their applications
• Follow all department standards and methodologies
• Communicate effectively and clearly, in writing and orally, both in one-on-one and in group presentation situations.

Preferred Qualifications

• T3 Security Clearance
• Pega Data Scientist Certification, Pega Certified System Architect (PCSA) or higher Certification