CE Mgr II-Audience Strategy
| Company | The Walt Disney Company |
|---|---|
| Location | Celebration, FL, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 3-5+ years of relevant work experience
- Experience crafting data-driven, audience-first strategies for direct channels and/or paid media
- Experience using data and insights from multiple sources to provide actionable, audience-centric recommendations
- Experience with Data Analysis and Manipulation Tools (Excel, Tableau, SQL, Snowflake, Google Analytics, Adobe Analytics)
- Experience translating insights and recommendations into presentations for various stakeholders
- Experience with Paid and/or Direct Channel Activation Platforms (Meta, YouTube, Google, Adobe Campaign, Braze, Salesforce, etc.)
- Experience leading and completing projects in a large, matrix organization
- Experience with Audience segmentation and activation tools (DMP, CDP, Data Onboarders)
- Understanding of Customer Data Strategy concepts (1st/2nd/3rd party data, Data Privacy and Suppression, Segmentation)
Responsibilities
- Lead audience strategy for one or more Line of Business within DPEP
- Create data-driven, audience-first strategies for various campaigns, using business objectives, audience performance and insights, and knowledge of data activation
- Translate business objectives into actionable, data-driven audience recommendations
- Provide strategic and tactical support for direct channel and paid media campaigns by identifying relevant audiences and ensuring platform delivery
- Leverage understanding of available attributes, models, segmentation, and onboarding capabilities to creatively think about ways to leverage audience data
- Play a critical role in annual upfront planning, providing insights, recommendations and strategies to help shape the holistic marketing plan. Provide thought leadership on how the team can best support the process
- Analyze and synthesize data from various sources to build holistic views of audiences with clear insights and recommendations. Present findings to the Audiences team and stakeholders
- Monitor the performance of audience strategies and make recommendations for optimization
- Provide recommendations and thought leadership on the advancement of insight capabilities
- Expand team capabilities and influence through partnerships with internal teams or vendors
- Develop subject matter expertise and own the development of a priority area for the Audiences team, ensuring the rest of the Audiences team remains informed
- Identify opportunities to streamline Audience team processes and workflows
- Provide mentorship and thought leadership to other Audience team members
Preferred Qualifications
- Exposure to Advanced Analytics and Business Intelligence teams and the ability to translate business needs to model and dashboard ideas and requirements
- Experience monitoring audience performance
- Experience mentoring junior team members
- Experience with audience insights tools, such as Google Insights Finder, Resonate, etc.