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Channel Experience Manager
| Company | PlayStation Global |
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| Location | Bentonville, AR, USA |
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| Salary | $124300 – $186500 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- Customer journey expertise (omnichannel inc. online & in-store)
- Trade Marketing expertise with big box retailers.
- Project, stakeholder and budget management
- Communication & Collaboration
- Time & priority management
- Understanding of other Marketing channels (inc. Social media, On-line advertising etc)
Responsibilities
- Collaborate closely with Commercial Managers to meet business needs and objectives.
- Develop and propose go to market strategies across a variety of retailers and owned marketing vehicles. Including but not limited to omni-channel activations such as retailer owned placements, media buying, display and search media, print and owned channel, temporary displays etc.
- Collaborate with Marketing and Commercial managers to prepare and deliver presentations to retailers on products and strategies
- Negotiate and execute Trade Marketing vehicles at multiple retailers. Provide insights and reporting on various activations.
- Manage relationships with suppliers to deliver trade marketing activations (POS, Production agencies etc)
- Project manage implementation of activations (e.g. Content, digital screens, product demonstrations, fixturing, temporary displays, ecommerce)
- Make and implement recommendations to Commercial Managers on how to improve the consumer journey (omnichannel – in-store and online) to increase revenue, awareness and engagement.
- Oversee budgets for Trade Marketing Business Operations costs. and Co-Op Investment (incentives, using retailer media & space, experiential, retailer events, staff competitions, training etc)
- Manage relationships with internal departments and negotiate with third parties relating to trade marketing activations.
- Represent local market(s), provide feedback, present reporting, best practices and provide updates on local plans at regional level
- Liaise with retailer Marketing teams (and our local marketing team) to share visibility on marketing plans
Preferred Qualifications
No preferred qualifications provided.
