Channel Marketing Manager

Channel Marketing Manager

Requirements

• Bachelor’s degree in Marketing, Business or a related field is required
• Minimum of 5 years of Sales and/or Marketing experience is required
• Proficiency with Microsoft Office Suite
• Demonstrated solid financial acumen, analytical skills and problem-solving ability
• Demonstrated ability to communicate effectively with all levels of the business and in front of customers
• Ability to travel up to 30% of the time

Responsibilities

• Collaborate with Moen’s Product Marketing teams to identify and implement growth initiatives within our current product portfolio as well as expansion areas
• Understand P&L objectives and drivers to make sound go-to-market recommendations in order to drive top and bottom lines
• Collaborate with Sales, Product Marketing, Marketing Services and Brand Development in the areas of: Growth initiatives, Program development and implementation, Research including competitive insights and recommendations, Presentations and training delivery on new and existing products
• Build and maintain channel expertise through field travel, attendance at industry events, competitive analysis and close collaboration with Sales
• Partner with the business unit to develop customer channel plans directly tied to joint business planning shared objectives
• Provide input to brand and merchandising messaging and ensure they align with the overall channel strategy and drive the best possible customer experience within specific accounts
• Manage a comprehensive ongoing channel situation analysis that monitors sales, margin and volume across key products and customers. Develop improvement action plans to address unexpected challenges
• Partner with Business Intelligence on the measurement and analysis of channel data relating to program/promotional effectiveness and make improvements based on insights
• Partner with Sales and business unit in the preparation and presentation of results in monthly/quarterly business reviews
• Partner with Marketing Services to ensure development of 2D, 3D and digital collateral to drive product launches, promotions, key marketing campaigns, programs within channel and customer-specific marketing.

Preferred Qualifications

• MBA preferred
• Channel Leadership experience within the Consumer/Durable Goods industry is preferred
• Big Box Retail channel and online retail platforms experience required