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Channel Optimization Lead
| Company | Klaviyo |
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| Location | Boston, MA, USA |
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| Salary | $121600 – $182400 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- Over 8 years of experience in Demand Generation, Performance Marketing, or Email Marketing
- Profound expertise in marketing best practices, including email deliverability, personalization, segmentation, testing, and reporting
- Strong passion for data and segmentation
- Ability to manage multiple projects simultaneously
- Thrives in fast-paced environments
- Creative thinker driven by curiosity and passion for innovation
Responsibilities
- Establish and own performance benchmarks for all marketing channels
- Scale winning test results to elevate the optimization of existing and future marketing campaigns
- Collaborate dynamically with teammates and cross-functional partners
- Foster a culture of continuous innovation by designing and amplifying impactful tests and optimizations
- Champion customer-first initiatives
- Partner with Lifecycle Marketing teammates to refine orchestrated omni-channel flows
- Embrace an ownership mindset while delivering extraordinary results
Preferred Qualifications
No preferred qualifications provided.
