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Channel Optimization Lead
| Company | Klaviyo |
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| Location | Denver, CO, USA |
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| Salary | $121600 – $182400 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Expert or higher |
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Requirements
- Over 8 years of experience in Demand Generation, Performance Marketing, or Email Marketing
- Mastery in cross-functional communication
- Analytical reasoning
- Project management
- Proactive, customer-centric mindset
- Profound expertise in marketing best practices, including email deliverability, personalization, segmentation, testing, and reporting
Responsibilities
- Establish and own performance benchmarks for all marketing channels, relentlessly optimizing through the development and management of a best-in-class testing program
- Scale winning test results to elevate the optimization of existing and future marketing campaigns across all owned channels
- Collaborate dynamically with teammates and cross-functional partners, delving into diverse data sources to create highly targeted segments that enhance performance
- Foster a culture of continuous innovation by designing and amplifying impactful tests and optimizations
- Champion customer-first initiatives (e.g., Newsletter & Preference Center), ensuring unparalleled customer experiences with transparent and measurable outcomes
- Partner with Lifecycle Marketing teammates to refine orchestrated omni-channel flows using audience-based and behavior-based segmentation
- Embrace an ownership mindset while delivering extraordinary results
Preferred Qualifications
- Strong passion for data and segmentation
- Ability to manage multiple projects simultaneously
- Thrives in fast-paced environments
- Creative thinker, driven by curiosity and a fervent passion for innovation
