Chief Marketing Officer
| Company | Royal Bank of Canada |
|---|---|
| Location | Toronto, ON, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Expert or higher |
Requirements
- A minimum of 10 years of experience in marketing, with at least 3 years in leadership roles, preferably in tech or startup environments.
- Proven experience in executing high-impact digital marketing campaigns, SEO, SEM, and content marketing. A track record of driving significant user engagement and customer acquisition online.
- Demonstrable experience in digital product marketing, specifically collaborating with technical teams to reach marketing objectives.
- Strong leadership skills with the ability to inspire and motivate a diverse team. Experience in building and nurturing teams, fostering a culture of innovation and excellence.
- Exceptional communication skills, with the ability to articulate vision and strategy effectively to both internal teams and external partners.
- Strong analytical and strategic thinking skills, with an ability to translate data into actionable insights.
Responsibilities
- Develop and execute a comprehensive marketing & growth strategy that drives business outcomes, utilizing insights into market trends, consumer behavior, and competition.
- Serve as a key member of the executive team, contributing to the overall direction and strategy of the organization.
- Lead and motivate a team responsible for driving growth initiatives, fostering a culture of innovation, collaboration, and accountability.
- Collaborate in the creation and development of new products and services that meet customer needs, promote market differentiation, and contribute to sustainable growth.
- Focus on acquiring new customers while maintaining and improving relationships with existing ones through personalized experiences, loyalty programs, and customer engagement initiatives.
- Grow the Mydoh brand and, if needed, optimize current or develop new brand strategies.
- Utilize data analytics to inform strategic decisions, optimize resource allocation, and prioritize growth initiatives.
Preferred Qualifications
- Experience in large, matrixed organizations.
- Experience in fintechs or startups leading digital banking, payments, and/or financial product development.