Client Account Manager I – Performance
Company | |
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Location | San Francisco, CA, USA, Los Angeles, CA, USA, Chicago, IL, USA, New York, NY, USA |
Salary | $57189 – $117742 |
Type | Full-Time |
Degrees | Bachelor’s |
Experience Level | Entry Level/New Grad, Junior |
Requirements
- Bachelor’s degree in a relevant field such or equivalent experience.
- Experience independently managing client accounts that are mutually beneficial.
- Deep understanding of digital advertising and media sales, with a technical foundation in Search, Shopping, Display, and Social advertising technologies.
- Effectively identify clients’ business needs with data backed hypotheses and map it with Pinterest recommendations, overcoming obstacles and client resistance.
- Develop and execute lower-funnel marketing strategies to maximize ROI for Pinterest’s most strategic advertisers.
- Leverage Pinterest Ads to effectively target high-intent audiences, ensuring that campaigns are optimized for performance and deliver measurable results.
- Develop and manage effective retargeting campaigns to re-engage users who have previously interacted with the brand, driving them towards conversion and increasing overall campaign efficiency.
- The CAM will be responsible for the setup & QA of performance campaigns, while following best practices across all releases.
- The CAM will be responsible for optimizing media campaigns daily.
- Reporting is essential for performance media buying. The CAM will be responsible for delivering a daily tracker to monitor daily pacing / performance changes.
- Strategically leveraging client budgets and identifying opportunities in upselling; resulting in an increase in ad spend.
- Ability to independently manage priorities to achieve goals.
- Thrives in a team environment, proactively supporting colleagues and adapting to a fast-paced, dynamic workplace.
- Ability to develop and maintain relationships both through written and verbal communication.
Responsibilities
- Independently engage with partners on campaign performance, optimizations, and new opportunities, ensuring their objectives are met through collaboration with internal teams.
- Deeply understand partner goals, ask probing questions to uncover customer objectives and challenges, translate data into actionable insights, and deliver compelling narratives to guide successful media strategies.
- Develop deep expertise in Pinterest’s ad products and best practices, advising partners on targeting, bidding, creative, and measurement strategies to optimize campaign performance to maximize market impact and value, exceed targets.
- Proactively monitor and optimize campaigns, interpret results, troubleshoot issues, and deliver performance updates to partners, ensuring alignment with agreed-upon metrics.
- Actively participate in client meetings, understand their objectives and challenges, and present tailored solutions to drive success. Address partner questions or concerns professionally and patiently, identifying opportunities to cross-sell and upsell Pinterest solutions.
- Distill complex processes and products into clear, digestible formats for partners, providing expert guidance on Pinterest’s ad features and capabilities. Stay current on product roadmaps and collaborate with cross-functional teams to address partner needs.
- Confidently pitch new performance products and campaign best practices at scale, showcasing the value of Pinterest’s evolving offerings.
- Retain, grow, and diversify partner investments, directly contributing to Pinterest revenue growth. Analyze key metrics, optimize campaigns, and measure ROI to ensure performance targets are met and exceeded.
- Cultivate strong relationships with key stakeholders across partner organizations, establishing yourself as a trusted advisor. Collaborate closely with internal teams to advocate for solutions that deliver exceptional business outcomes.
- Deeply understand partner goals and leverage data-driven insights to craft compelling narratives and actionable recommendations that guide successful campaigns.
- Proactively identify cross-sell and upsell opportunities, working closely with clients and agencies to expand partnerships and drive incremental revenue.
Preferred Qualifications
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No preferred qualifications provided.