Client Marketing Specialist

Client Marketing Specialist

Requirements

• Bachelor’s degree in a related field, or an equivalent combination of education and work experience.
• Excellent verbal, written and interpersonal communications skills with impeccable attention to detail.
• Solid understanding of Microsoft Suite, CRM and Marketing Automation software (Salesforce, Salesforce Marketing Cloud, email Marketing software, etc.), and web content reporting systems
• 2-4+ years’ experience in a marketing role, preferably within the finance space.
• Demonstrates the American Century Investments Winning Behaviors: Client Focused, Courageous and Accountable, Collaborative, Curious and Adaptable, Competitively Driven, Adheres to the highest ethical standards and business practices, and Supports a culture of compliance.

Responsibilities

• Ensures key MESSAGES are pulled through into campaign tactics and are aligned to initial brief. Provides feedback to team where messages are misaligned or flags for internal regroup.
• Ensures assets align to MEDIA plan and are provided to internal and external partners on time.
• Ensures all assets are tagged using Marketing Analytics-required tracking mechanisms to ladder up to MEASUREMENT plans.
• Facilitates the execution of assets.
• Create and maintain positive working relationships with Audience Marketers and shared services teams such as Digital, Marketing Automation, Creative, Editorial Services, etc.
• Submit project request for email builds (or build email as necessitated)
• Secure compliance approval through Red Oak
• Ensure adherence to brand guidelines
• QA testing
• Understand and use existing workflows while also looking for opportunities for improvement
• Set-up campaigns in salesforce for leads and tracking.
• Develop POS tools that have been vetted and identified to meet the following criteria
• Target ‘promote’ fund (platform adds, product launches, vulture campaign opportunities)
• Supports Tier 1 firms
• Maintain and report on usage and marketing metrics
• Serves as final QA
• Creates and distributes Marketing Alert on Client Marketing site, and update as needed
• Annually: Reviews programmatic efforts, consolidates insights and provides to Experience Marketing Lead for inclusion in annual plan
• Quarterly: Reviews campaign measurements
• Episodically: Provides campaign measurement expectations to Marketing Analytics team
• Communicates results to business partners
• Use marketing analytics to find opportunities for optimization
• Tracks metrics and provides reporting to team.

Preferred Qualifications

No preferred qualifications provided.