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Client Strategy Manager
Company | Roku |
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Location | New York, NY, USA |
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Salary | $110000 – $131000 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Senior |
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Requirements
- 5+ years of relevant experience as marketer or brand strategist, with expertise in ad tech and media.
- A rich understanding of the streaming, TV, digital, social, and programmatic advertising landscape and challenges brands face within each.
- Professional experience developing ad strategies for Fortune 500 Brands.
- Track record of working cross functionally to problem solve and build processes to ensure a smooth activation process.
- Collaborative nature and track record of being an invaluable resource to sales teams.
- Experience with presenting to senior-level stakeholders, both internal and external.
- College degree or equivalent.
Responsibilities
- Act as a partner to the Ad Sales team to aid in driving revenue and adoption of Roku’s offerings.
- Develop brand-specific strategies, leveraging Roku’s various ad products, content, measurement, and data solutions to drive performance for our advertising partners.
- Act as the marketing and solutions streaming expert in support of Independent Agencies across various verticals, such as Retail, FinServ, DTC, and more, to drive demand and create advocacy amongst the advertising industry.
- Present programs and custom solutions to key stakeholders internally and externally.
- Develop processes, in partnership with cross functional partners, to ensure a smooth pre-sale and post-sale workflow.
- Partner with product teams to drive innovation based on client feedback and potential opportunities.
- Partner with Measurement and Account Management to develop learning agendas and identify strategies to deliver against a client’s goals.
Preferred Qualifications
- Craft new revenue-driving programs that align with key moments and drive scatter dollars.
- Deep expertise crafting impactful and unique programs, designed to drive advertiser’s objectives as well as a positive consumer experience.
- An understanding of the importance of balancing the end user experience and the advertiser’s objectives.
- ‘No job is too big or too small’ mentality — you’re a long-term thinker and a short-term doer.