Commercial Strategy Lead - Apple Retail

Commercial Strategy Lead – Apple Retail

Bachelor’s degree in Business, Marketing, Economics, or equivalent experience in a related field.
7 years of experience in commercial strategy, go-to-market planning, or retail business management.
Experience working within the US carrier or telecom sales ecosystem.
Proven ability to analyze market trends, consumer behavior, and business performance to develop actionable strategies.
Strong leadership skills with the ability to influence and drive cross-functional teams without direct authority.
Excellent communication, relationship-building, and executive presentation skills.

Develop Commercial Strategy: Design and implement go-to-market strategy and commercial plans for Retail in the US, focusing on Marketing, Merchandising, Affordability, Promotions, and Fulfillment to meet business objectives.
Customer Insights: Analyze US-specific trends, customer behaviors, and carrier sales dynamics to recommend and launch effective campaigns and commercial programs that drive growth and engagement.
Business Analysis and Reporting: Deliver actionable insights on market and business performance to Retail leadership, highlighting opportunities and key trends.
Innovative Growth Initiatives: Lead the ideation and development of new business concepts, managing the process from idea generation to securing leadership approvals and working with cross-functional teams to implement.

MBA or Master’s degree in a related field.
10 years of experience in commercial strategy, go-to-market planning, or retail business management.
Deep understanding of the US smartphone market, including wireless carrier trends, competitive dynamics, and channel strategies.
Expertise in e-commerce or omnichannel retail strategies, with a focus on driving online sales growth.
Creative thinker with a passion for innovative growth ideas.