Communications Director – Core Brands

Communications Director – Core Brands

Requirements

• Bachelor’s degree from four-year College or University, preferably with focus on Communications/Journalism/PR
• 10+ years of PR experience managing corporate reputation (preferably strong focus in brand marketing and consumer communications)
• Communications at large corporate entity or agency with large corporate clients (fast-moving consumer goods category preferred)
• Experience managing a mid-size team direct reports who also oversee teams, as well as cross-functional team members and resources across multiple agencies
• Expert in key communications disciplines like media relations, strategy development, executive visibility, messaging and crisis communications
• Experience in corporate reputation matters relevant to PepsiCo Foods including labor, sustainability, nutrition, R&D, manufacturing, growth and innovation and proven ability to serve as counselor to senior executives
• Outstanding media relations skills including strategic planning, managing complex issues, mitigating negative stories and the ability to storymine
• Strong expertise in strategic influencer and key opinion leader communications
• Unique experiences that demonstrate media instincts and deep consumer empathy
• Proven track record of driving successful, insight-based, creative communications programs that delivered against business objectives, on time and within budget
• Proven ability in managing a cross-functional team and agency resources to deliver against both operational and functional goals
• Excellent oral and written communications skills – including presentations and media materials
• Some travel required

Responsibilities

• Promoting and protecting reputation of the PFUS Core portfolio of brands
• Driving a modern media strategy to connect PFUS Core brands with consumers
• Serving as a leader within Global Communications and member of the PFUS Communications leadership team
• Leading cross-functional communications team and managing PR agency support to ensure proactive external storytelling opportunities
• Managing proactive communications program creation and message development
• Breaking through with consumer, lifestyle and ad trade media to position Core brands as part of culture

Preferred Qualifications

No preferred qualifications provided.