Communications Manager

Communications Manager

Requirements

• Superb written and verbal communication skills.
• Track record and experience in media and/or political campaigns.
• Creativity and strategic thinking to drive engagement and awareness.
• Strong proficiency in digital content creation and management.
• Demonstrated success running paid and organic digital media campaigns.
• Strong understanding of social media best practices and trends.
• Experience with website management and SEO principles.
• Ability to analyze data and translate findings into actionable insights.
• Project management and organizational abilities.
• Graphic design and video editing skills.

Responsibilities

• Lead comprehensive digital media strategies tailored to each energy project.
• Identify target audiences and develop campaigns that engage, inform, and motivate local communities.
• Generate compelling content (including text, images, and videos) for various digital platforms such as websites, social media, email newsletters, and blogs. Ensure the website and other platforms are robust, visually appealing, and frequently updated.
• Coordinate with project teams and stakeholders to ensure content accuracy and alignment with project goals.
• Manage and maintain social media profiles across platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) to increase visibility and engagement.
• Monitor social media trends and respond to inquiries or comments in a timely manner.
• Develop and execute email campaigns to nurture leads, provide project updates, and promote community involvement.
• Turn performance metrics into strategies that yield results.
• Track and analyze digital media performance using tools such as Google Analytics and social media insights.
• Prepare regular reports on key metrics and provide recommendations for improvement.
• Collaborate with community outreach teams to integrate digital strategies into broader engagement efforts.
• Support initiatives that foster positive relationships with local stakeholders and enhance project visibility.
• Develop and execute a strategy to engage national, local, and trade press through briefings, press releases, reporter cultivation, and executive preparation.
• Manage high-quality, high-visibility press events.

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Experience in the renewable energy sector or related industries or digital/campaign communications.
• Familiarity with community engagement strategies and public relations.