Communications Strategy – Assistant Brand Manager

Communications Strategy – Assistant Brand Manager

Requirements

• Bachelor’s Degree.
• 5+ years of marketing communications experience at agency or client side.
• Experience planning and building brand campaigns in CPG industry.
• Experience partnering with and managing agencies.
• Experience creating content for multiple geographies.
• Have knowledge of analysis, marketing and support tools and techniques.
• Understand the P&L process and associated reporting requirements.

Responsibilities

• Create different types of content, communications and campaigns for multiple brands in multiple markets.
• Help brand teams make strategic decisions between different communications paths and activations.
• Communications and strategy agency relationship management across brands (including existing and looking for new partners).
• Work with internal partners to approve content programs and communications campaigns.
• Develop Global comms launch plans and programs for multiple products.
• Identify marketing support tools and vehicles.
• Analyze the effectiveness of brand communications and strategies, making recommendations and updates.
• Discuss alternative digital marketing approaches and associated tools and techniques.
• Manage the Global brand comms development budget, inclusive of agency fees, creative development, research, talent and production.
• Manage budget tracking, invoicing, talent payments, and Open Text.
• Global Advertising IP planning and management.
• Global talent and contract management.

Preferred Qualifications

No preferred qualifications provided.