Community Specialist

Community Specialist

Requirements

• High-level of knowledge and digital proficiency in how social platforms work, including best practices and nuances of each platform, especially Instagram, Facebook, X, TikTok, Snapchat and others
• Knowledge of internal programs to support job functionality like UMBI, Chartmetric, etc or ability to quickly learn these platforms
• 2+ years experience working in Digital Marketing/Social, with a preference for experience in the music or entertainment fields
• Familiarity with DSPs (Digital Streaming Partners), ideally with some working experience
• Enthusiasm for music and the music industry overall, with openness to a quickly changing landscape
• Familiarity and enthusiasm for Disney
• Insatiable curiosity
• Proven success building and maintaining internal and external relationships
• Excellent organizational and critical thinking skills
• Extremely detail oriented, with strong follow up skills
• Exceptional oral and written communication skills – diplomacy and interpersonal skills are a necessity
• Strength in multitasking is a must, with the ability to work in a high-pressure environment
• Knowledge of Microsoft Excel, Office Suite, Teams, Sharepoint
• Ability to work overtime and travel as needed
• College degree or equivalent, in relevant field

Responsibilities

• Collaborate with the DMG Marketing team and key stakeholders to develop innovative strategies, brand-building ideas and to provide new avenues of visibility, engagement, opportunity, and growth for our artist and soundtrack projects
• Handle day-to-day social tactics for Disney Music Group projects and brand handles, guided by platform best practices
• Coordinate execution of social media campaigns, including the calendars, and copy (or approval of copy and posts) + seek Brand, other Disney lines of business and Legal approvals
• Build, maintain and optimize partner relations (IG, FB, TikTok, Snap, X and others)
• Attend and frequent other Disney line of business meetings and internal weekly meetings to discuss support, ideas, and key moments for the company support on socials
• Interface frequently with Asset + Advertising team on asset ideation and creation with a knowledge of asset types
• Review data and analyze analytics related to social growth and song performance across social platforms on a weekly basis, providing actionable insights to guide strategy and decision-making. Share feedback with other departments and teams regarding the social performance of our artists and projects
• Guide social creator/influencer strategy and campaign builds over a selection of our roster of projects
• Steer content capture/short form editing as needed and liaise with creators for video creative
• Expected to keep current with all social media updates, tools, and trends to find ways to apply to our current priorities within catalog, soundtracks, and artist releases
• Support Social Media Manager in executing strategies and driving initiatives
• Help support Social Media Manager in tracking and logging budget items for digital campaigns

Preferred Qualifications

• Enthusiasm for music and the music industry overall, with openness to a quickly changing landscape
• Familiarity and enthusiasm for Disney

Benefits

No information provided on Benefits.