Construction Equipment Attachment Product Manager
| Company | CNH Industrial |
|---|---|
| Location | Kansas, USA, Texas, USA, Wisconsin, USA, Illinois, USA |
| Salary | $119250 – $174900 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s degree required (Engineering, Business, Platform Development, Marketing)
- 5+ years or more of product management or product marketing experience required.
- 8+ years of construction equipment (or similar) industry
- Demonstrated project management, organizational, and communication skills to varying levels of the organization.
Responsibilities
- Lead the entire product life cycle (cradle to grave); successful planning and implementation of: product launches, promotion, sales initiatives, internal/external communications, etc..
- Develop product business strategy and product definitions to meet the constantly evolving landscape of customer, application, regulatory, and manufacturing influences, that are aligned with the strategic business plan.
- Explore market information, industry data/trends, offering landscape, and channel distribution needs to drive expansion in messaging and understanding of core product offering and application.
- Collaborate within cross functional teams to develop and implement product marketing strategies throughout the equipment portfolio.
- Support product management with Voice of Customer perspective within application segmentation and product categories to maintain a frontline perspective of industry trends.
- Build and interpret statistical analysis of key data (market, segments, conditions, customer profiles, and dealer performance) with executable insights for further application or investigations.
- Communicate the plan throughout the corporate environment, influencing various leadership, departments and organizations to gain support for strategic product, marketing, and sales initiatives as the subject matter authority.
- Collaborate and influence successful marketing of the assigned products by understanding our customers and their business, our competitors, the market dynamics and unmet needs.
Preferred Qualifications
- 5+ years or more of consistent experience in segment analysis promoting analytical abilities.
- Curiosity and an entrepreneurial mindset to explore out of the box initiatives.