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Content Marketing Associate
| Company | Tucows |
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| Location | Toronto, ON, Canada |
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| Salary | $57420 – $63800 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Junior |
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Requirements
- 1-2 years of content marketing experience in either an agency or on an in-house team or relevant internship experience with a B2B company.
- Bachelor’s degree in marketing, creative advertising, communications, or a related field.
- Strong writing and editing skills with a keen eye for detail.
- Familiarity with ChatGPT or other AI tools for generating content.
- Experience with content creation and social media management.
- Familiarity with HubSpot, including content management and marketing automation, would be an asset.
- Ability to work collaboratively in a fast-paced environment.
- Strong understanding of SEO principles and best practices.
Responsibilities
- Write engaging, clear, and compelling copy for marketing campaigns, websites, our intranet site, social media, digital content, video scripts, technical servicing- and policy-related communications, and experiential projects.
- Review and revise copy to ensure accuracy, inclusivity, accessibility, regulatory compliance, clarity, grammar, and adherence to project briefs and deadlines.
- Leverage AI tools to streamline and drive efficiencies with content creation.
- Collaborate with stakeholders to turn product details and features into compelling positioning.
- Ensure consistency in brand voice and messaging across all communications, adhering to the brand, plain language, and editorial guidelines.
- Develop content strategies that support business goals and improve audience engagement.
- Identify gaps in content workflow and recommend process improvements.
- Manage many projects simultaneously and prioritize tasks to deliver high-quality content on time.
- Take a test-and-learn approach to refine messaging and improve performance.
- Optimize content for search engines to drive organic traffic.
- Provide insights from data to improve content effectiveness.
- Collaborate with the creative director, designers, and marketing team to brainstorm and develop innovative concepts, copy tests, and campaign ideas.
- Collaborate with internal stakeholders to ensure messaging consistency and effectiveness.
- Support content distribution across owned and paid channels.
Preferred Qualifications
- Familiarity with HubSpot, including content management and marketing automation, would be an asset.
