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Content Marketing Manager – Roku Ads Manager
| Company | Roku |
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| Location | New York, NY, USA |
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| Salary | $128000 – $175000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 4+ years of relevant content, creative, and campaign marketing experience.
- Prior experience working in-house on marketing and content strategy
- Have previously been a performance marketer. Market to your prior self!
- Strong editorial and communication (written and verbal) skills. Outstanding communicator, both verbal and in writing, who is capable of distilling complex ideas into clear, compelling strategy.
- Fluency in content marketing trends and paid media strategies and channels
- Understands best practices for digital marketing, content creation and distribution, buyer journeys, paid media, social media, including approaches to CMS, SEO/SEM
- Ability to work under tight deadlines, navigate competing priorities, and effectively adjust work plans to respond to emerging challenges or opportunities.
- Obsessive about deadlines who won’t hesitate to remind collaborators about every program milestone.
Responsibilities
- Overseeing the planning, development, and execution of content-forward programs to grow Roku Ads Manager, from brand awareness to lead generation. Lead the creation of distinctive content, including case studies, blogs, paid media assets, white papers, emails, webinars, and ad research and measurement studies for widespread distribution and promotion
- Develop and execute on a social conversation strategy to build community and conversation, across channels like Reddit and slack communities.
- Collaborate with the Roku Ads Manager growth marketing lead on large-scale lifecycle marketing programs, tied to influencing sign-up-to-activation rates and feature adoption
- Strategize with internal Roku Advertising stakeholders – such as sales marketing, design, comms, digital marketing, and product – to plan and launch campaigns that support Roku Ads Manager goals and priorities.
- Collaborate on cross-channel campaigns that span paid advertising, content marketing, email, SEM/SEO, and our website, advertising.roku.com.
- Define our content strategy and content channels to SMBs, DTC brands, and growth advertisers to succeed with Roku Ads Manager.
- Bring a POV on digital marketing approaches, such as landing page development, email cadence and sequencing, and analytics impact
- Obsessing over the right words, phrases, journeys, and offers that impact business results.
Preferred Qualifications
- Familiarity with TV streaming (sometimes referred to as CTV or OTT) a plus but not required.
- B2B marketing experience a plus but not required.
- Comfortable with ambiguity.
- Biased toward action.
- Self-motivated and detail oriented.
