Content Marketing Specialist

Bachelor’s degree in marketing, finance, economics, communications, journalism, or a related field.
3–5 years of experience in content marketing, copywriting, or digital marketing.
Strong writing and editing skills, with the ability to create compelling, data-driven content.
Experience with SEO best practices, content analytics, and performance tracking.
Familiarity with content management systems (e.g., WordPress, HubSpot) and marketing automation tools.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Strong analytical skills to measure content effectiveness and make data-driven decisions.

Execute a content marketing strategy that supports business goals and audience needs.
Create, edit, and manage various content types, including blog posts, whitepapers, videos, case studies and email campaigns.
Collaborate with cross-functional teams, including product, sales and customer success.
Optimize content for SEO and lead generation, ensuring best practices in keyword strategy, internal linking, and metadata.
Manage a content calendar to ensure a consistent publishing schedule across channels.
Oversee content distribution across multiple platforms, including the company website.
Analyze content performance using analytics tools and adjust strategy based on insights.
Ensure brand voice, tone, and messaging remain consistent across all content.