Content Marketing Specialist
| Company | Podium |
|---|---|
| Location | Lehi, UT, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Junior, Mid Level |
Requirements
- 2-4 years in content/editorial focused on product marketing, or sales enablement
- Exceptional writing, editing, and storytelling skills, with the ability to translate complex ideas into engaging content.
- Customer obsession. You know that good content requires understanding your audience and you constantly conduct research (interviews, gong calls, etc) to deepen your knowledge.
- Strategic thinking and analytical mindset; data-driven approach to content creation
- Demonstrated ability to develop comprehensive content strategies based on business goals and customer research.
- Extremely organized project manager capable of juggling multiple projects simultaneously.
- Strong grounding in SEO best practices and tools.
- Technical Proficiency: familiarity or willingness to learn tools such as Figma, WordPress, Ahrefs, Canva, Asana, and Google Suite.
- SEO knowledge and experience
- Proven ability to collaborate well with cross-functional teams
- Excellent communication skills
Responsibilities
- Develop and refine high-performing marketing content including blog articles, case studies, white papers, video scripts, and social media posts.
- Build an expertise on our target customers & industries (auto, HVAC, MedSpa, Jewelry, Furniture/Mattress) to inform vertical content strategy & positioning. Conduct regular research via customer interviews, gong recordings, and more.
- Write and edit high performing content for use across marketing channels including webinar decks, guides/ebooks, trade show speaking decks, customer case studies, white papers, podcast/video scripts, blog articles, etc.
- Execute on the ongoing cadence of customer stories / case studies to demonstrate Podium’s value to our prospects.
- Work with product managers to cultivate a strong understanding of Podium’s AI platform including value drivers and differentiators. Produce and share key details to the marketing team.
- Assist in managing and executing the vertical content calendar, balancing speed with quality to meet marketing and sales objectives.
- Contribute to establishing efficient content workflows and governance standards that streamline content creation.
- Stay on top of the market of AI products across content creation, building new tools into workflows to keep our teams producing high quality content at a high velocity.
Preferred Qualifications
- (Preferred) content experience at a high growth, software company.
- (Preferred) previous experience working with small businesses or in one of Podium’s target industries.