Copywriter

3-5 years of experience in copywriting, preferably in a performance marketing, digital advertising, or growth marketing role.
Strong understanding of User Acquisition and Lifecycle Marketing principles—experience writing for paid social, LCM (email, push, SMS), and digital advertising is a must.
A results-oriented mindset with experience writing conversion-driven copy that moves users through the funnel.
Ability to interpret data and performance metrics to refine messaging and optimize campaigns.
Experience writing for a fintech, startup, or mobile app-based brand—especially in highly regulated industries—is a plus.
Excellent time management and organizational skills—able to juggle multiple projects and meet deadlines in a fast-paced, iterative environment.
Proficiency in using AI writing tools, testing platforms, or marketing automation tools is a plus.
A portfolio showcasing short-form, high-impact marketing copy (e.g., ads, emails, landing pages, push notifications, scripts).

Write high-converting, customer-focused copy for paid media (Meta, TikTok, YouTube, Display), email, push, SMS, and in-app messaging to support user acquisition and retention goals.
Collaborate with creative and marketing teams to develop compelling concepts, headlines, scripts, and CTAs that align with EarnIn’s brand voice and drive performance.
Support UA testing initiatives, iterating on messaging based on data insights to optimize engagement and conversion rates.
Partner with the LCM team to craft clear, engaging copy for lifecycle campaigns, ensuring a seamless brand experience across all customer touchpoints.
Maintain brand voice consistency across all channels while adapting messaging to different audience segments and funnel stages.
Work within tight deadlines, manage multiple projects, and respond quickly to feedback in a fast-moving, growth-focused environment.
Work closely with legal and compliance teams to ensure messaging aligns with regulations while maintaining effectiveness in driving performance and brand goals.
Stay up to date on UA and LCM best practices, trends in performance marketing, and emerging copywriting techniques to continually elevate our creative approach.

Experience writing for a fintech, startup, or mobile app-based brand—especially in highly regulated industries—is a plus.
Proficiency in using AI writing tools, testing platforms, or marketing automation tools is a plus.