Creative Director – Digital Brand Experience
| Company | Passive Logic |
|---|---|
| Location | Murray, UT, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- BS/BA in Design or equivalent work experience
- 3+ years of industry experience in a well-established design/creative/brand strategist role
- A portfolio showcasing your best work on creative digital branding
- Strong experience with video, animation, copywriting, and typography design across channels, devices, and media, including social media
- Expertise in using media design tools such as After Effects, Motion, Figma, Sketch, Illustrator, and Photoshop
- Experience with 3D modeling tools and product rendering a bonus
- Experience with brand architecture, naming systems, and messaging frameworks
- Exceptional communication skills
- Organized and strategic
- Collaborative mindset
- Adaptability
- Problem solving
Responsibilities
- Apply User-Centered Design Principles: Leverage expertise in user-centered design, content strategy, and branding to ensure that every design decision has a clear rationale and aligns with user needs.
- Enhance Our Brand Across Digital Channels: Identify opportunities to optimize digital interactions, ensuring seamless and impactful experiences for users.
- Conduct Research to Understand Audience Needs: Gain deep insights into audience pain points and experiences through research, interviews, and surveys, shaping strategies that address real user concerns.
- Establish a Cohesive Visual Identity: Provide strategic direction for maintaining a consistent and compelling visual identity that strengthens brand recognition and credibility.
- Stay Informed on Marketing Trends: Monitor and analyze current marketing trends to ensure brand strategies remain innovative and competitive.
- Collaborate Cross-Functionally: Work closely with marketing, business development, UI/UX, and engineering teams to align branding efforts with overall business objectives.
Preferred Qualifications
- Market research experience: Previous experience performing market research to gather insights, analyze trends, and support data-driven decision-making.
- Human-centered design and sustainability interest: Interest in human-centered design, sustainability, impact, and green building, with an understanding of their influence on branding and user experience.
- Team collaboration with project management: Experience working in a team supported by project management, ensuring coordination and efficiency in executing creative and branding initiatives.