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Creative Lead – Copy Marketing & UX
| Company | Airbnb |
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| Location | United States |
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| Salary | $176000 – $220000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Expert or higher |
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Requirements
- 10+ years of experience in UX writing, content design, copywriting and/or content strategy
- UX writing experience is required
- Outstanding portfolio demonstrating best-in-class content strategy and writing
- Deep understanding of marketing copywriting from both a brand and product marketing lens
- Deep understanding of user experience design principles and interaction patterns
- Ability to think both strategically and operate tactically, concept through execution
- Ability to translate consumer insights, data, and strategy to creative writing solutions
- Experience developing messaging frameworks, content guidelines, and style guides
- Experience collaborating closely with Design, Product, Engineering, Marketing, and Creative teams
- Exceptional communication and presentation skills—you can effectively communicate and defend writing recommendations and content decisions
- Empathy for hosts, guests, and donors, and empathy for individuals on your cross-functional team
- Experience working in Figma, our primary collaboration tool
- Passion for Airbnb.org’s mission and purpose
Responsibilities
- Lead and create best-in-class content strategy and UX writing alongside UX Design, Product, and Marketing partners
- Develop messaging frameworks, content patterns, and language to best serve both brand marketing initiatives and the user experience
- Ability to write clear, compelling copy for various mediums (e.g. website, email, video, ads, etc.)
- Help evolve and innovate our content strategy and represent the voice and tone of the Airbnb.org brand across all products and experiences
- Ability to take stories and bring them to life for hosts, guests, partners and donors
- Present copy and design work to peers, executives, and other project stakeholders
- Partner with critical cross-functional partners—accessibility, anti-discrimination, legal, localization—to integrate their input into the writing recommendations
- Ensure quality copy production and effective communication with teammates and any outside partners
- Build a network of external writers, both marketing and UX writers, that can deliver content within tight deadlines and our brand guidelines
Preferred Qualifications
No preferred qualifications provided.
