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Creative Strategy Lead

Creative Strategy Lead

CompanyPinterest
LocationChicago, IL, USA
Salary$118543 – $244059
TypeFull-Time
DegreesBachelor’s
Experience LevelExpert or higher

Requirements

  • 10+ years of digital marketing and content development experience at a platform, brand, or agency with advertising-based business models.
  • Possess a strong understanding of full-funnel advertising strategies and digital consumer paths to purchase.
  • Proven track record independently leading initiatives as an individual contributor while also managing complex clients and briefs, managing multiple stakeholders, and ensuring teams deliver high-quality work on time.
  • Demonstrated ability to independently develop visual communication via compelling pitch collateral/decks, build digital strategies and creative ideas from the abstract stage of ideation to tangible proofs of concept/mocks.
  • Experience supporting and ideating for large retailers, retail media networks, and or transferable experience supporting large, high-priority lines of business.
  • Someone who can engage a room of senior-level brand and agency representatives, fielding live questions and feedback as a representative of Pinterest, the most positive corner of the internet.
  • Someone with a skills-building mindset who can onboard into a major platform, attain proficiency of products, ad formats, and performance strategies.
  • Experience building collaborative relationships with multiple internal stakeholders and leading with a team-player mentality.
  • Bachelor’s degree in a relevant field such as advertising or equivalent experience.

Responsibilities

  • Independently manage cohort of high-priority advertisers, leveraging subject matter expertise to identify actionable creative strategies that drive incremental and long-term partnership growth.
  • Independently apply understanding of the evolving business environment, developing proactive brand solutions to sales teams that target advertiser objectives, challenges, or industry headwinds.
  • Develop full-funnel creative content experiences that migrate Pinners through the purchase journey, targeting both short-term seasonal or brand moments and augmenting at-scale lower-funnel shopping content.
  • Establish a deep understanding of the evolving Pinterest product, consistently apply learnings to develop cutting-edge creative solutions that drive innovative applications of our product to support advertiser goals.
  • Identify and engage with key internal and external stakeholders, independently develop and present clear solutions to senior clients or internal executives.
  • Build scope & workflow strategy to manage high-priority advertisers with a focus on prioritization, team collaboration, and scaling the impact of your available and often limited resources.
  • Work autonomously with cross functional teams like Sales, Measurement, Marketing and Insights to drive creative effectiveness for individual advertisers and within broad go-to-market programs.

Preferred Qualifications

  • Candidates with a breadth and diversity of experiences, educational backgrounds, and perspectives.