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Creative Strategy Lead
Company | Pinterest |
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Location | Chicago, IL, USA |
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Salary | $118543 – $244059 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Expert or higher |
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Requirements
- 10+ years of digital marketing and content development experience at a platform, brand, or agency with advertising-based business models.
- Possess a strong understanding of full-funnel advertising strategies and digital consumer paths to purchase.
- Proven track record independently leading initiatives as an individual contributor while also managing complex clients and briefs, managing multiple stakeholders, and ensuring teams deliver high-quality work on time.
- Demonstrated ability to independently develop visual communication via compelling pitch collateral/decks, build digital strategies and creative ideas from the abstract stage of ideation to tangible proofs of concept/mocks.
- Experience supporting and ideating for large retailers, retail media networks, and or transferable experience supporting large, high-priority lines of business.
- Someone who can engage a room of senior-level brand and agency representatives, fielding live questions and feedback as a representative of Pinterest, the most positive corner of the internet.
- Someone with a skills-building mindset who can onboard into a major platform, attain proficiency of products, ad formats, and performance strategies.
- Experience building collaborative relationships with multiple internal stakeholders and leading with a team-player mentality.
- Bachelor’s degree in a relevant field such as advertising or equivalent experience.
Responsibilities
- Independently manage cohort of high-priority advertisers, leveraging subject matter expertise to identify actionable creative strategies that drive incremental and long-term partnership growth.
- Independently apply understanding of the evolving business environment, developing proactive brand solutions to sales teams that target advertiser objectives, challenges, or industry headwinds.
- Develop full-funnel creative content experiences that migrate Pinners through the purchase journey, targeting both short-term seasonal or brand moments and augmenting at-scale lower-funnel shopping content.
- Establish a deep understanding of the evolving Pinterest product, consistently apply learnings to develop cutting-edge creative solutions that drive innovative applications of our product to support advertiser goals.
- Identify and engage with key internal and external stakeholders, independently develop and present clear solutions to senior clients or internal executives.
- Build scope & workflow strategy to manage high-priority advertisers with a focus on prioritization, team collaboration, and scaling the impact of your available and often limited resources.
- Work autonomously with cross functional teams like Sales, Measurement, Marketing and Insights to drive creative effectiveness for individual advertisers and within broad go-to-market programs.
Preferred Qualifications
- Candidates with a breadth and diversity of experiences, educational backgrounds, and perspectives.