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Creator Marketing Strategist – Awal
| Company | Sony Music Entertainment |
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| Location | Culver City, CA, USA |
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| Salary | $75000 – $100000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 4+ years professional experience in influencer/social media music marketing at a label or agency.
- Expert knowledge of the social media landscape and a proven track record of driving on platform engagement, analyzing niche content trends, and breaking artists through a social media lens.
- Has existing relationships with agencies, influencers, content creators and social media pages as relevant to music marketing.
- Strong organizational, project management, and decision-making skills with attention to detail. Able to work in a fast-paced environment and juggle multiple campaigns at once.
- Deep understanding of social media, streaming and sound engagement analytics tools (i.e. MelodyIQ, Chartmetric).
- A passion for music and working with artists across all levels and genres.
Responsibilities
- Daily tracking, monitoring and analysis of sound engagement KPIs and conversion to streaming across the AWAL catalog.
- Analyze content trends & social conversations with a focus on identifying bubbling trends & new opportunities to further drive artist discovery through influencer campaigns and short-form content.
- Collaborate with marketing & digital marketing teams to develop digital campaigns that support the overall marketing plan.
- Source and manage agency proposals, review creators and make optimization recommendations based on the relevant campaign goals and objectives.
- Oversee creative strategy and content development of influencer marketing & content seeding to ensure campaigns support the overall artist’s vision and reach the relevant target audiences.
- Monitor campaign performance and make recommendations to ensure each campaign achieves maximum impact. Provide regular updates on KPIs and campaign wrap reports.
- Develop and foster relationships with influencers, content creators and media pages across a wide variety of genres and content verticals. Source and maintain a roster of best-in-class influencer and content creations agencies, platforms, and tools. Provide marketing and digital marketing teams with regular updates on new industry trends and innovative strategies.
Preferred Qualifications
No preferred qualifications provided.
