CRM Manager

3-5 years of CRM operations and marketing experience
Experience to include: Email Marketing, Push, SMS messaging, segmentation and trigger/lifecycle campaigns
Ability to think high-level and craft long-term strategies, but also can get your hands dirty and execute campaigns on a day-to-day basis
Understanding of customer segmentation and targeting to optimize return on all communication types
Demonstrated experience working within a test and learn environment; solid understanding of how to implement A/B and multivariate testing frameworks, report on results, optimise and iterate
Experience working with Martech functions to craft and rigorously test new data points for CRM use
Understanding of and previous experience using complex liquid logic/dynamic content to personalise CRM communications
Solid project management skills – ability to lead, develop and provide clear direction, prioritization and planning
Extensive email deployment experience and understanding of QA processes
Strong stakeholder management, ability to anticipate needs, innovate, multi-task, and flourish in a fast-paced environment

Help develop and implement initiatives in email, in-app, push, and SMS to drive business growth and lifelong brand advocates
Execute all email, SMS & push marketing campaigns, list segmentation, analytics, reporting, template implementation, testing and content/campaign programming
Work with stakeholders across the business in executing lifecycle strategies and building out these capabilities
Email strategy and production: creation, planning, scheduling, executing, testing and optimization of email campaigns
Launch lifecycle marketing campaigns from concept through analysis
Help develop performance marketing strategies to create amazing customer experiences and drive our business
Ensure all emails and mobile messages are on-brand, and manage the creative workflow for lifecycle campaigns
Monitor and proactively address negative indicators, such as high unsubscribe rates or spam complaint rates
Analyze campaign results and determine actionable next steps for optimizing results and enhancing the user journey
Distill campaign results and synthesize takeaways for leadership team
Deploy A/B tests to drive the most effective ROI and incremental lift throughout the entire funnel
Support the development of user segmentation to create a dynamic, segmentation-based lifecycle program
Create and manage automations and journeys within our CRM platform
Hyper-target subscribers with relevant merchants to ensure a positive experience for users engaging with Zip retailers

Experience with Braze preferred (or similar equivalent, e.g, Iterable, Klayvio)
Previous experience in Fin-tech and/or App-based company preferred
Knowledge of HTML/CSS coding for email, and familiarity with responsive design is desirable but not essential