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Customer Growth Strategy – Senior Manager – Front Store Retail
| Company | CVS Health |
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| Location | Smithfield, RI, USA |
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| Salary | $82940 – $182549 |
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| Type | Full-Time |
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| Degrees | MBA |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 8+ years developing strategies to mobilize the business to achieve goals and outcomes using innovative solutions
- 8+ years influencing with and without authority
- 8+ years leveraging data to support strategic plans and return on investment
- 8+ years’ experience working with a team to prioritize work based on skills, needs, timelines, etc.
- 8+ years’ experience engaging and inspiring a team to reach optimal business outcomes together
- 8+ years’ experience demonstrating intellectual curiosity and out of the box thinking
- 8+ years’ experience thriving in a high demand, performance-driven environment where priorities may shift.
- 8+ years’ experience working in Retail, CPG, CRM or similar businesses
- 8+ years’ experience studying broader retail trends, and have an expert understanding of loyalty programs, and what inspires customers to participate meaningfully (plus if you are a CVS shopper).
Responsibilities
- Define customer-led 3-5 year Loyalty strategy
- Drive annual strategic planning for loyalty programs (ExtraCare, ExtraCare+, Rewards at RX) connected to priority customer opportunities. Build roadmaps for program priorities over next 3-5 years. Advocate for loyalty program value (customer and financial) delivering on front store, retail strategy.
- Identify and prioritize customer growth opportunities
- Partner with cross-functional teams and analytics to identify biggest customer growth opportunities for retail, front store; leverage and innovate opportunity frameworks, analyze market and customer trends (using internal and external data) to frame and size opportunities, build consensus, and inform priorities
- Build cross-functional customer growth roadmap
- Translate priority opportunities into growth plans; working with partners to leverage existing initiatives, explore opportunities, and generate new ideas. Deliver strategic recommendations supported by robust business cases on customer and financial impact. Connect customer opportunities to budgeting and multi-year planning.
- Collaborative Partnerships
- Work with cross functional teams to ensure robust and complete thinking, successful ideation and enterprise support.
Preferred Qualifications
- 10+ years developing strategies to mobilize the business to achieve goals and outcomes using innovative solutions
- 10+ years influencing with and without authority
- 10+ years leveraging data to support strategic plans and return on investment
- 10+ years’ experience working with a team to prioritize work based on skills, needs, timelines, etc.
- 10+ years’ experience engaging and inspiring a team to reach optimal business outcomes together
- 10+ years’ experience demonstrating intellectual curiosity and out of the box thinking
- 10+ years’ experience thriving in a high demand, performance-driven environment where priorities may shift.
- 10+ years’ experience working in Retail, CPG, CRM or similar businesses
- 10+ years’ experience studying broader retail trends, and have an expert understanding of loyalty programs, and what inspires customers to participate meaningfully (plus if you are a CVS shopper).
- 1-2+ yrs. in a post-MBA capacity in management consulting or Marketing role in loyalty/retail/customer goods industry.
- Experience working in consulting for a large agency.
