Customer Marketing Manager

Customer Marketing Manager

Requirements

• 5 years of experience in Customer Marketing, Lifecycle Marketing, Growth Marketing, Email Marketing or a related role, ideally within a B2B SaaS environment.
• Strong understanding of customer journeys, product-led sales, and lifecycle marketing strategies.
• Experience building customer advocacy programs.
• Excellent communication skills, both written and verbal, with an ability to craft compelling customer narratives.
• Analytical mindset with experience using tools like Salesforce, Marketo (or similar), and customer engagement platforms.

Responsibilities

• Drive Customer Expansion Through Multi-SKU Strategy
• Deploy personalized multi-channel campaigns across industry, use case and company size segmentations to achieve target objectives for marketing-sourced customer expansion.
• Partner with product marketing teams to develop go-to-market plans that achieve topline growth targets for the customer success leadership team.
• Develop and execute integrated lifecycle marketing campaigns to increase product adoption, engagement, and customer retention.
• Track customer engagement & retention KPI, and use lifecycle marketing tactics like email campaigns, nurture programs, behavioral triggers, in-app messaging, and more to drive improvements in assigned KPIs.
• Create and distribute targeted communications, such as newsletters, product updates, and educational content, to keep customers informed and engaged.
• Establish and then oversee governance for all customer-facing communications, ensuring consistency, alignment, and adherence to brand guidelines across all channels.
• Manage a customer advocacy program, including case studies, testimonials, and references achieving assigned goals and timelines.
• Identify and nurture customer champions to participate in events, webinars, and peer reviews.
• Foster a sense of community through user groups, forums, and customer events (both virtual and in-person).
• Manage programs that gather customer feedback (e.g. NPS survey) and share insights with Customer Success and Product teams to inform product development and service improvements.

Preferred Qualifications

• Empathetic and customer-first mindset; you genuinely care about creating value for customers.
• Strategic thinker who can also execute hands-on in a fast-paced environment.
• Collaborative and highly organized with strong project management skills.
• Creative problem solver who thrives on turning ideas into actionable plans.