Customer Segmentation Strategy Manager

Customer Segmentation Strategy Manager

Requirements

• 5+ years of experience with customer segmentation, strategically guiding marketing teams to improve results across marketing channels or significant work strategy consulting on segmentation specific projects
• Work with a major audience data company (Nielsen, Experian, etc.) is a plus
• Significant analytical abilities with experience using at least one data visualization tool and robust capabilities with excel; SQL capabilities are a plus
• Experience using data and metrics to drive improvements across marketing campaigns
• Understand customer and transaction data to a level that enables the conversion of marketing goals into executable marketing strategies
• Bachelor’s degree in Marketing or STEM field, prior work experience will be taken into consideration
• Demonstrated experience influencing internal and external stakeholders to advance projects
• Experience working across marketing channels, understanding how audiences can move through the paid marketing funnel and across lifecycle marketing
• Demonstrated ability to deliver data backed recommendations on how to strategically improve Marketing Campaigns and who/how to effectively target them to different customer segments
• Work in collaborations with other teams on the setup, QA/QC and deployment of cross platform marketing campaigns
• Demonstrated results and excellence in Project and/or Program Management would be an asset
• Proven ability to thrive in a fast-paced, dynamic environment, with the flexibility to adapt to changing priorities
• Willingness and excitement to learn
• Experience with consumer brands and marketplaces is ideal, pet-related brand experience is a plus

Responsibilities

• Develop and implement Rover’s customer and audience segmentation strategy. Unlock Rover’s ability to target relevant communications to specific customer types across geographies, continually refining the strategy over time
• Align audience segmentation with marketing investments in partnership with cross-functional teams (finance, analytics and marketing channels)
• Test and implement a framework for appending 3rd party data (Experian, etc.), working with analytics and infrastructure teams to validate impact on conversion and owning the relationship with those vendors
• Develop reporting for audience segments, establishing a framework and KPIs to measure performance towards penetrating each segment
• Work closely with channel owners to establish performance metrics and targets by channel, providing recommendations by audience segment and owning results

Preferred Qualifications

• Work with a major audience data company (Nielsen, Experian, etc.) is a plus
• Experience with consumer brands and marketplaces is ideal, pet-related brand experience is a plus