Data Scientist III – Media Data & Measurement
| Company | Expedia |
|---|---|
| Location | London, UK, Seattle, WA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 4+ years of experience doing quantitative analysis, with demonstrated ability to analyze data effectively and communicate the insights in a compelling format to drive actions.
- Advanced knowledge of relational databases and SQL skills is essential.
- Experience with R, Python, or other coding language is a plus.
- Experience with advanced analytical methods such as A/B testing, modelling and timeseries analysis.
- Experience in data visualization (Tableau, Looker, PowerBI, Shiny, etc.).
- Previous experience with marketing (specifically paid media landscape) data is essential.
- Strong understanding of the media measurement landscape, including incrementality testing techniques, MMMs and third-party measurement solutions is a must.
Responsibilities
- Partner with the Media team to understand how media planning, buying, measurement and optimization processes work and how data can support them.
- Analyze and assess channel performance and EG trends to provide actionable and impactful recommendations to the Media Team.
- Evaluate the availability, quality and efficacy of our existing data sets and guide the Media Data roadmaps to ensure a high coverage of the Media Team’s data needs.
- Develop and maintain visualization products that improve the Media Team’s insight and analytical capabilities by surfacing complex data sets to non-technical stakeholders in an effective way. Monitor and analyze the usage of these products and improve them as necessary.
- Constantly learn from data visualization engineers and data scientists across Expedia Group and apply the best practices of those fields.
Preferred Qualifications
- Experience with R, Python, or other coding language is a plus.
- A collaborative and versatile team player who combines excellent attention to detail with an understanding of the big picture.
- A result-oriented, practical thinker eager to find optimal solutions using the most efficient approach.
- A storyteller and influencer who builds presentations with impact in mind.
- An active listener with the ability to synthesize and translate feedback from a diverse group of stakeholders into product deliverables.
- A quick learner and self-starter with a high tolerance for ambiguity and a strong drive to turn that into clarity.
- Enthusiastic working in a cross-functional, geographically distributed team.