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Deliverability Strategist

Deliverability Strategist

CompanyKlaviyo
LocationDenver, CO, USA
Salary$84000 – $126000
TypeFull-Time
Degrees
Experience LevelJunior, Mid Level

Requirements

  • 2-3 years of work experience in an analytic, data-driven email deliverability role
  • Experience in a customer-facing role, preferably at an ESP serving multiple medium to large senders
  • Have customer-facing skills and presentation skills
  • Be able to run reports on email deliverability, as well as analyze them and make recommendations based on that analysis
  • Experience with third-party testing and analysis tools, like Seedlist tools, design tools, Postmaster Tools, etc.
  • Working knowledge of common, email-related DNS record types and their functions
  • Familiarity with bounce handling and categorization
  • Have great knowledge and standing within the email deliverability community, including industry groups like M3AAWG
  • An understanding of the foundations of email, including FBL, DNS, SPF, DMARC, BIMI, and other core infrastructure
  • Knowledge of email regulations e.g. CAN-SPAM, GDPR, and other local variations
  • Have some flexibility to travel occasionally to meetings, and to participate in person at email industry events

Responsibilities

  • Provide consultative email deliverability strategies to our customers as needed
  • Conduct in-depth investigations, reviews, and audits into email sending practices
  • Assist customers with blocklists, spam traps, and issues with mailbox providers
  • Monitor delivery metrics and create strategic plans to improve their outcomes
  • Provide in-depth analysis of performance quality measurements, to ensure customer programs are continuously improving and adhering to best practices
  • Provide feedback to assist in improving tools and services offered by the deliverability team
  • Work with Klaviyo teams and new customers so that they understand the value and need for ongoing deliverability expertise
  • Work closely with stakeholders to drive best practices in email design, personalization, campaign segmentation, and responsive messaging
  • Take an active role in thought leadership through writing blogs, articles, and white papers
  • Represent Klaviyo in the deliverability community by participating in conferences, forums and mail lists

Preferred Qualifications

  • Experience with SMS/MMS technologies is a plus
  • Technical Writing/Blogging and Training Experience
  • Has experience working with software / web development is a bonus
  • Bachelor’s degree in an IT-related field or comparable industry experience preferred