Demand Generation Lead

5+ years of experience in demand generation, growth marketing, or a related field, with a track record of success in B2B tech, SaaS, or data infrastructure industries.
Demonstrated expertise in lifecycle marketing and customer journey optimization, with strong knowledge of ABM and nurturing techniques.
Strong analytical skills and experience using data to drive decision-making; proficiency with analytics, CRM and modern GTM tools (e.g., Salesforce, HubSpot, etc.).
Ability to think strategically and creatively to develop innovative campaigns and engage target audiences.
Crystal clear communication skills and the ability to simplify complex topics.
A scrappy mindset that values completion over perfection.

Develop and execute demand gen strategy: design and implement innovative multi-channel demand generation campaigns targeting both technical practitioners (e.g., data engineers) and decision-makers (e.g., VPs of Data).
Partner with Sales and RevOps to implement scalable lead scoring, ABM, and nurture strategies that accelerate the buyer journey.
Design and implement targeted ABM campaigns to engage key accounts, collaborating closely with the broader GTM organization and overseeing their execution.
Oversee marketing operations, implementing best practices in lead scoring, segmentation, and automation to maximize efficiency and data accuracy.
Define, track, and report on key performance metrics, making data-driven adjustments to enhance ROI, engagement, and conversion rates across the lifecycle.
Build and optimize data-driven marketing workflows using new emerging tools, including lead enrichment, automated outreach, personalization, and ABM to amplify campaign effectiveness.
Partner with Product, Sales, and GTM leaders to ensure alignment on goals, share insights, and drive cohesive strategies that support business objectives.

No preferred qualifications provided.