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Demand Generation Lead
| Company | AngelList |
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| Location | New York, NY, USA |
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| Salary | $150000 – $150000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5+ years of experience in marketing or related fields (e.g., sales, customer success, account management)
- At least 3 years in demand generation, strategic marketing, or other revenue-focused roles, successfully managing and scaling multiple growth channels
- Worked in a B2B SaaS company
- Experience owning MQL-generating campaigns through an array of channels, including webinars, events, gifting, social, referral programs, email marketing, ABM, etc.
- Deep knowledge and ability to track metrics across the entire sales funnel from campaign engagement to MQL to SQL to Closed Won
- Strong communication and project management skills to effectively manage and execute against your campaign schedule
- Experience bringing customer stories to market via referral programs, case studies, testimonials, or community building
- A collaborative outlook and ability to effectively work cross-functionally with sales, brand design, product, customer success, and leadership!
Responsibilities
- Engage regularly with potential (and current) customers across mediums to drive excitement about AngelList’s mission, vision, and product offerings
- Translate business objectives focused on driving top-of-funnel growth into a marketing schedule across an array of channels, including social, events / webinars, email campaigns, paid media, and new ideas that you invent
- Ensure that marketing campaigns are uniquely crafted towards each target customer and product offering to effectively drive MQLs, and work with our Sales team to convert MQLs into SQLs
- Conceptualize, plan, execute, and manage the complete process of demand generation campaigns, including post evaluation and analysis (in partnership with Marketing Ops)
- Partner with Designers and Content & Product Marketing to create compelling, on-brand content across channels that support your schedule
- Partner cross-functionally with Product, Customer Relations, and Sales teams to create a deep understanding of how our current and potential customers communicate and how our product solves their pain points in order to create effective marketing campaigns to drive growth and retention
Preferred Qualifications
No preferred qualifications provided.
