Demand Generation Manager
| Company | Formic |
|---|---|
| Location | Chicago, IL, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- You have a proven track record of generating B2B leads and delivering results in a fast-paced business environment
- 5+ years of B2B experience in leading SEO, PPC, paid acquisition, email marketing, social media, website page development, content marketing, and marketing automation
- Strong analytical mindset—you’re comfortable with data and use it to refine creative execution.
- A creative, entrepreneurial spirit with a passion for creating exceptional B2B content.
- Strong cross-functional collaboration skills and the ability to work with various departments with a high degree of autonomy
- Naturally driven leader that constantly strives to succeed
- Experience communicating results to senior leadership
- Excellent communication skills in a remote work environment, including email and project plans.
- Flexibility to adapt to evolving business needs.
- For candidates located in the greater Chicago area, you’re willing and able to work on a hybrid basis (3+ days/week as needed) in our Woodridge, IL headquarters.
Responsibilities
- Own the demand generation playbook—design, execute, and optimize multi-channel campaigns that drive awareness, engagement, and action.
- Plan and track against monthly lead generation targets for the middle and bottom of the funnel
- Work closely with content, video, and graphic design team members to support content creation that will drive lead generation success
- Test and scale the right ICPs & value props across platforms, continually refining approach based on performance data.
- Manage paid media (PPC, LinkedIn, retargeting, etc.)—acquire new leads efficiently while staying within budget.
- Optimize SEO & content clusters to increase inbound traffic and drive high-intent prospects to the site.
- Design and optimize nurture programs to keep leads engaged and accelerate deal velocity through the funnel.
- Measure success through MQL > SQL > Closed-Won tracking, ensuring sales-ready leads are being created at the right cost per acquisition (CAC).
- Partner with Sales Operations to enhance lead flow tracking in HubSpot and Salesforce, ensuring a seamless handoff to sales.
- Continuously analyze performance and report insights to senior leadership, making data-backed recommendations for growth.
Preferred Qualifications
- Experience in the industrial automation, robotics, and/or manufacturing space
- Marketing to food, beverage, and CPG manufacturing operations teams
- Extensive work and high level of comfort with Hubspot and Salesforce