Demand Generation Manager

3–5 years of experience in B2B demand generation, ideally in SaaS or tech.
Proven track record of executing campaigns that contribute to pipeline growth and revenue. Experience executing campaigns across email, webinar, and account-based marketing (ABM) is ideal.
Familiarity with key platforms such as HubSpot, Salesforce, Google Ads, and LinkedIn Ads.
Strong analytical mindset with the ability to translate data into actionable insights.
Exceptional project management skills—able to prioritize, pivot, and execute with attention to detail.
Strong communicator with the ability to collaborate effectively across teams and present results clearly.
A passion for innovation, experimentation, and finding new ways to engage prospects and customers.

Plan and execute integrated, multi-channel demand generation campaigns (direct, paid, email, webinar, account-based marketing, etc.) across the buyer’s journey.
Partner with sales to align on ideal customer profiles (ICPs), key personas, and lead follow-up strategies to ensure campaigns drive measurable pipeline.
Leverage marketing automation tools and CRM systems to build, launch, and optimize lead nurturing workflows.
Monitor and analyze performance metrics (MQLs, SQLs, SQOs, Pipeline ARR, etc.) to identify insights and continuously improve campaign effectiveness.
Collaborate with internal teams (creative, product marketing, content, communications) and external partners to deliver high-quality campaign assets.
Stay on top of digital marketing trends, tools, and best practices, bringing fresh ideas to continuously elevate our programs.
Test, iterate, and scale what works—bringing curiosity and creativity to every campaign.
Perform other duties as required.