Demand Generation Manager

3+ years of experience in demand generation, within a disruptive start-up / category creating technology or SaaS sector company.
Proven track record of developing and executing successful demand generation and inbound marketing campaigns that drive pipeline growth
Strong analytical skills with experience in using data to inform marketing strategies and decisions.
Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
Proficiency in marketing automation tools and CRM systems – SFDC, Copywriter, Landing Page Development, Hubspot, Sendoso, Google Analytics, Lead Conversion, Gong, LinkedIn, 6sense

Collaborate with the sales team to understand goals, customer needs, and market dynamics, ensuring that demand generation strategies are effectively supporting pipeline development.
Design and implement integrated demand generation campaigns that drive awareness and engagement around EHS/ESG solutions.
Develop and optimise an inbound marketing channel that attracts and nurtures high quality prospects and ensures a consistent flow of qualified leads for the sales team.
Work cross-functionally to create compelling and educational content that addresses the pain points of our target audience, positioning Intenseye as a thought leader in EHS solutions.
Monitor, analyze, and report on campaign performance metrics to evaluate effectiveness and drive continuous improvement.
Stay informed about industry trends and competitor activities to identify opportunities for positioning and differentiation in the EHS space.
Work closely with marketing, sales, product, and customer success teams to ensure cohesive messaging and support throughout the customer journey.

Bonus if you have experience with Account-Based Sales and/or are Account-Based certified